Just in case you can’t always make our meetings, below are a few articles to help get you started on your journey with social media.
An Introduction to Social Networking
I keep getting calls. They’re from clients or people who know that I “deal” in the Web, and they’re all asking me some form of the same question. Some ask, “What the heck is a Tweet?” Others cry out in frustrated exasperation, “Everyone keeps talking about this FacePage and LinkedSpace, and I don’t know what it all means!” One overwhelmed client just cried out, “Help!” Continue reading
Do You facebook? Should I?
It’s happened. My parents (ages 61 and 53) are on Facebook. They’re writing on my wall, posting photographs of their last vacation, and calling to ask me why my status says that I’m drinking a nice Pinot Grigio on a work night. It’s clear that the state of social networks has shifted—and for me, it’s happening decidedly close to home. Continue reading
Are You Linked Out?
LinkedIn does not have the huge user base or the interactive features of Facebook and MySpace. It does not provide users with the feeling that they are a part of the next wave of social media like Twitter or Tumblr. It does not offer the targeted advertising opportunities of niche networks like TheKnot.com or Snooth.com. Continue reading
What is a Tweet, Anyway?
I’ve heard Twitter described in many ways. Many users call it micro-blogging—sharing brief, blog-like messages (text and multimedia) with an online community. Others think of it as a kind of online cocktail party that allows users to drop in and out of conversations freely. Still more users compare it to instant messaging—without the pressure of responding immediately since no one knows when you’re online. Continue reading
Seven Tips for Businesses Engaging with Social Media
Let’s focus on how businesses right here in the Midlands can engage with social media. The reality is—social media is here to stay. It’s a part of our lives. It’s changing the way we do business and the way we communicate. In short, social media is becoming more integral to business every day, and your engagement is required now. To empower you to really engage— I’ve developed seven simple tips for using social media to communicate with your target audiences and accomplish your business goals. Continue reading
About the Author
Jessica Cook Woodrum is the Director of New Media at ADCO, a strategic marketing, creative design, interactive media agency based in Columbia, SC. As Director, she leads the ADCO Interactive team, providing strategic vision for its operations, leading business development initiatives to expand its client base, and collaborating with her team of designers, programmers, and copywriters to develop new media solutions for clients in a variety of industries.
Passionate about online engagement, Jessica also consults with clients on how to integrate social media into their overall marketing plans and use it to accomplish their goals. She has written several articles and given many seminars on new media–all of which are focused on empowering people to get online and get going.
Jessica serves on the Steering Committee of Social Media Club Columbia and on the Board of Equality. She is also a member of Refresh Columbia.
