Archive for May, 2009

2 May

Brand Control?

Posted by Mich in SMC.

In the era of social media, what do you do to control your brand? Openness and access are social media’s trademark, making it at once immediately possible to craft and broadcast an image…and have it be modified if not downright tarnished with the same immediacy. The very public PR fiasco that resulted from the Domino’s employee-made [...]

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