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Social Media Club · Columbia
Thursday, April 23, 2009
6:00 – 7:30 p.m.
The State

Matthew is a graduate of the University of Iowa, with a degree in Broadcast Communications. He is a frequent guest speaker on new media journalism and marketing at Queens University in Charlotte, North Carolina. Volunteer activities include Second Harvest Food Bank of Metrolina and Habitat for Humanity. He and his wife Melissa were married in Charleston, SC.

Special Guest Speaker, Matthew Ipsan
Vice President of Interactive Media with The State

Matthew Ipsan became Vice President of Interactive Media at The State Media company on May 27, 2008. Matthew was the Director of New Media for the Belo television station WCNC in Charlotte, where he worked for two years in that capacity. In 2004, Matthew started his own new media consulting company after leaving the PGA TOUR where he was General Manager and Executive Producer in their new media department, starting in 2000.

Matthew’s first job in new media was at Foxsports.com and prior to that he was on the television side of ESPN from 1993 to 1999 in a number of roles, including coordinating producer of SportsCenter and news editor for all ESPN properties.

Inspired by the series from *Danny Brown, here’s Matthew and “Five Questions about Social Media.”

1) How do you define social media?

The use of transformative communication technology that allows people to connect the past, present and future on a personal or professional level.

2) Which social media tools or applications do you use, and why these in particular?

That’s like asking a parent to choose their favorite kid. I use all of them.

3) With increasingly busy schedules, Where do you find time for social media?

Social media has made my communication(s) more efficient and effective, in reality, it has given me back time, so the answer for me is: where do I find the time for other things?

4) What advice would you give to local businesses wishing to effectively embrace social media?

Start personal. Get comfortable and understand the strengths and weaknesses. Then think of ways to reach or engage your target audience using the strengths and weaknesses of the platform.

5) Where do you see the future of social media?

Cross-platform application integration.

Park in front.
Enter through the glass doors.
Don’t forget your business cards!

What question do YOU want to ask Matthew? Be sure to join us for Social Media Club Columbia NEXT Thursday, April 23 at The State and have your chance!

ALSO FEATURING...

Social Media 101: Facebook’s Impact on Marketing Your Business — Real talk with Jessica Cook, Director of Internet Marketing at ADCO.

• What does Facebook mean for business?
• How are businesses and organizations using Facebook to accomplish their goals?
• What will joining Facebook really do for my business?
• Should my company or organization join?

Whether you’re a power user or new to the concept, make sure you’re there!

Social Media Club · Columbia
Thursday, April 23, 2009
6:00 – 7:30 p.m.
The State
1401 Shop Road
Columbia, SC 29201