By Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.
- Know your audience
- Decide on your branding strategy
- Set your privacy settings
- Fill out your profile completely
- Import contacts and grow your network
- Update your status
- Start a group or a page
- Join or start an event in your area
- Link out to your Facebook profile
- Feed your social networks