SMC Question of the Week: How can we best support our social media community and our peers knowing full well we’re often competing for the same clients and client money?
[...] Call it cooperation, call it competition, or call it all out rivalry, doing business in Social Media is at once open, collaborative and governed by the bottom line. SMC might call it ‘coopetition.’ Whereas some leaders in the field are interested in teaching best practices; others are more interested in number of followers, or becoming micro-celebrities in and of themselves. Often what on the surface appears to be a collaborative effort is derailed by competing agendas… READ IT