March Madness: Meet the Speaker

Even though THIRTY of you have already RSVP’d on Facebook to tell us that you’ll be attending Social Media Club Columbia: MARCH MADNESS (starting at 7pm, located in GraySail, be there or be there on foursquare) before we even announced the topic (high five, you guys!) now we’re here to… announce the topic!

We managed to wedge into Lauren FitzHugh’s astoundingly packed schedule, and she’s going to come speak to us on the topic of the Economic Viability of Social Media.

For the fives of you who may not know her, Lauren FitzHugh is the Founder and Chief Lauren FitzHughStrategist at 4971 Communications. Last year she founded the communications consulting firm to share her passion for connecting great people and ideas. She is a high-energy, creative consultant who  works with clients to transform the way they connect with their audiences.

4971 Communications delivers clever, catchy, and compelling strategy and content to its clients. They offer communications solutions employing marketing, advertising, public relations, digital presence, and creative services. Their expertise helps clients leverage new media to earn traditional media coverage and deliver messages in new ways. They are communications for better communities.

Lauren’s current projects include Pub Politics, a live weekly web show, One Columbia, the official promotional arm of the city for Columbia’s cultural community, Salute from the Shore, the largest air parade in the US, and Famously Hot New Year, the best new year’s party in the southeast. She also works with a number or political clients including state legislators, governmental agencies, and non-profits like the Southeastern Institute for Women in Politics and the Anita Hill Party. Other highlights of her professional experience include Food Truck Food Court, numerous food trucks, better living agencies, cultural organizations, and more.

Lauren maintains an avid social media presence personally and professionally. She maintains two blogs, one focused on new media communications and another that chronicles life as the city girl. She is known for being a local busybody, attending events and happenings all around the Columbia area, and snapping photos of her adventures to share on her blog.

Not only has she been communicating since she could talk, she has worked in development and fundraising, marketing, sales, and management in both the non-profit and private sector. Before founding 4971 Communications she worked at Cromer’s P-Nuts, a 76 year-old Columbia institution and “Guaranteed Worst in Town” where she arrived after her time at EdVenture Children’s Museum, the largest children’s museum in the Southeast. Prior experience took her from development to sales at a number of different jobs.

A graduate of the University of South Carolina, she studied Art History and French. Her hobbies include drinking champagne, crossword puzzles, shoe shopping, reading great books, and cooking really great for food for even better friends. She currently lives in Columbia’s historic Rosewood neighborhood.

Connect with Lauren on Facebook, Twitter,  PinterestFoursquare, LinkedIn, YouTube, Skype, Instagram, Spotify, Google+, Ustream TV, the new myspace, and whatever else is hip and cool.

Lauren will be speaking to Social Media Club Columbia on Thursday, March 21, at 7:00pm. RSVP on Facebook.

Analyzing February’s Analytics Meeting

Analytics on the wall

#mandiesel photo

Columbia, South Carolina!

You really turned up and turned out for the first SMCCSC meeting of 2013! It was great to see so many people visit GraySail to learn and share knowledge about Google Analytics. We had attendees from all sorts of groups and businesses around the Midlands: The University of South Carolina turned up to represent in a big way with upwards of 5 attendees. The new Social Media Coordinator for WIS TV (and longtime member of SMCCSC, if we can toot our own horn a bit, toot!) Beth Baldauf was in the the house, awesome local hairstylist Erin Poole (who didn’t judge my hair even once), friends from Cyberwoven, and more! It was one of the most-populated meetings I’ve personally ever seen. GraySail CEO T. Hoke Currie delivered a Google Presentation (link to download the presentation slides) on the hows and whys of Google Analytics use, and then led an active Q&A where even the really old geeks (um, that would be me) learned some new and valuable information.

Now, I’ve never been good at segues, but speaking of new and valuable:

We were thrilled to see a number of new faces at SMCCSC in February! First-time attendee Scott D. Price (COO, Sandlapper Soaps) said he heard about SMCCSC during a recent local Tweetup lunch – a Twitter-based group of folks in the midlands who poke fun at themselves by hashtagging lunch meetups as #realtwitterati (background story available via context clues at the Free Times). When asked about his first SMCCSC experience, Mr. Price said he was “surprised to find that this group of Social Media experts and professionals were interested in how we use Social Media in our little eCommerce business. I’m sure with only a couple of years of Social Media experience, I was the least qualified person in the room… Yet, I was asked probing questions, and then more follow-up questions in the general discussion.”

Talking about his method of interacting with his audience – the Sandlapper Soaps Facebook page boasts nearly 11,000 fans as of this writing - Mr. Price said “I do not think you can maximize Social Media if you work in a bubble. I’m old-school; I really like the idea of face-to-face discussions. Skyping, chatting, and phone calls are all great, but I find brainstorming with someone in the same room generates much more creative energy.”

We couldn’t agree more!

As the meeting wound down, we took a minute to honor our friend, founding member, and SMCCSC Steering Committee President Chip Oglesby. Moving away and getting married, February’s SMCCSC was the last meeting where we’ll get to have Chip joining us (in person, anyway – I’m pretty sure he’s going to figure out a way to stream the meetings directly to his brain any day now). We’re going to miss you, Chip, but we are so very happy for you and Michelle!

Going Away Card for Chip

#mandiesel photo

We’re looking forward to seeing the rest of you for Social Media Club Columbia March 2013. Thursday the 21st, 7pm. Bring a friend!

Sandlapper Soaps:
Website
Blog
Facebook
Twitter
Pinterest

Google Analytics: February 21, 2013 #SMCCSC

Social Media Club Columbia on Google Analytics 2.21.13

Join us for the first SMCCSC meeting of 2013 with special guest speaker T. Hoke Currie, CEO and Founding Partner of GraySail LLC. GraySail is a graduate of the USC/Columbia Technology Incubator and has been doing business in the Vista since July 2002.

Hoke will be discussing Google Analytics implementation and reporting for small to large business, followed by open Q&A. Group discussion regarding Google’s relatively recent implementation of Analytics for Social Activities, Social Referrals, and Social Interactions, to follow.

This will be a Social Media Club Columbia event you won’t want to miss: Our first meeting of 2013, our first meeting since the loss of our dear friend Rick, and the last regular meeting for Chip before he moves on up to North Carolina. We’ll be talking about the future of SMCC and looking for suggestions and opinions. Tell a friend, bring two friends, and we’ll see you on Thursday 2/21 at 7pm. There will be coffee. Probably cookies, but definitely coffee. :) Please RSVP on Facebook.

Business and Non-Profit Strategies #SMCCSC

Thursday May 17th 6:30pm
BUSINESS/NON-PROFIT STRATEGIES WITH SOCIAL MEDIA TOOLS

Too many organizations don’t give proper business weight to social media possibilities, or they don’t realize what’s needed. This evening, we’ll talk about how to plan, how to build a measurable strategy, and how to explain the deep dark secrets of social media to your boss.

Join us and share your own strategies for using social media tools and online space. Disclaimer: don’t give us the good stuff that sets you apart, but share some of the old stuff, things you’ve tried over the past few years that can benefit everyone.

[Main Branch of the Richland County Public Library]

Legal Issues Online – April #SMCCSC

With businesses getting online and communicating with customers in a new way – and vice versa – we need to be on top of new legal challenges, policy needs, and workflow for responding to emergencies online.

Join us for an interactive conversation about the issues facing social media in 2012. We’ll be discussing ownership of content, copyright infringement, employee use of social media, and tips on developing a social media policy for your own.

Join us this month as we discuss these issues; share stories and case studies; and help each other with our own “next steps” and best practices.

REFERENCES:

(disclaimer: anything shared cannot be stated as legal advice nor as legally binding – but we will have fun and learn something at the same time)

#SMCCSC Tools Demo

We had a wonderful turnout for this past week’s SMCCSC Meeting, and we hit on a number of the tools useful for working the social channels for personal and business plans:

  • Hootsuite & Tweetdeck – these are probably two of the most handy tools in any SM/marketer’s toolbox for the flexibility of working with multiple channels in one place. Hootsuite is browser-based, while Tweet deck has a browser client and a desktop client available for download. Both work well with multiple twitter accounts, facebook pages, and other platforms. Hootsuite’s pro options allow for even more paid flexibility, and the teachings available at Hootsuite University might be worth the price of admission there as well. Both tools are also available on multiple platforms, adding to their flexibility and usefulness.
  • SocialBro.com – new platform for gathering demographic/connection information about your Twitter connections
  • Roost.com – plan out the week’s tweets (specials, events, discounts)
  • Bufferapp – when you’re ready to read blogposts and articles and then to pass them along to your readers online, you might want to spread them out so you don’t come across too strong or too hydrant-like. Use the Bufferapp site or chrome extension to schedule those tweets out, sharing the knowledge across larger swaths of the clock.
  • Pinterest – this site is the current darling of the media and the pundits, which means you might want to take it easy, let the dust shake off, and plan well for how to use the pinning/bookmarking/scrapboarding site for most business purposes. There’s lots of potential here for branding and design, but also a corresponding need to be intentional and cautious.
  • IFTTT.com - “if this, then that”, a tool that allows the user to check for certain actions that then trigger new actions to follow. For example, whenever our Twitter account uses the hashtag “#SMCCSC”, then post that tweet to the SMC Facebook page as well.

Any others? Let us know if we missed one from the evening’s discussion – and if there’s a tool you’d like to share further please do so in the comments below.

Upcoming at #SMCCSC

We’re looking forward to the next few months’ meetings with the Social Media Club Columbia.

Thursday 03/15 6:30pm – SOCIAL MEDIA TOOLS DEMO (eventbrite registration link)
Bring your laptops, macbooks, smartphones and tablets and let’s all share best practices, useful tools, and cool apps for getting things done. We’ll focus on the major social media platforms and the tools we use, but there should be time to talk about anything you want – so be ready to share and to learn.
[Main Branch of the Richland County Public Library]

Thursday 04/19 6:30pm – LEGAL ISSUES ONLINE
With businesses getting online and communicating with customers in a new way – and vice versa – we need to be on top of new legal challenges, policy needs, and workflow for responding to emergencies online.
[Main Branch of the Richland County Public Library]

Thursday 05/17 6:30pm – BUSINESS/NON-PROFIT STRATEGIES
Too many organizations don’t give proper business weight to social media possibilities, or they don’t realize what’s needed. This evening, we’ll talk about how to plan, how to build a measurable strategy, and how to explain the deep dark secrets of social media to your boss.
[Main Branch of the Richland County Public Library]

Bookmark this page – will be updating with links to eventbrite registration info as time draws near.

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: