Location-based services: Who, where, and why?

Ever Yelped? Are you a mayor in FourSquare? If these terms are unfamiliar (or even if they are familiar), join us Thursday, February 11th for an introduction and discussion of location-based services.

Will McCain will lead our discussion with a Gowalla primer. Gowalla logoAshlie Conway will also discuss FourSquare and how it can be beneficial for businesses.

Why are location-based services (LBS) important? According to Mashable:

Numbers earlier this week from research firm Gartner agree with this assessment: the number of users of location-based services is set to double to 95.7 million this year, up from 41 million a year ago, which should result in over $2 billion in revenue. With more and more iPhone, Android and mobile apps taking advantage of more readily available GPS and LBS technology, we have to ask: what’s next for location-based services?”

So join in the discussion! We want to hear what services you’ve used, which you like, and which you don’t.

February 11, 2010
5:30 – 7 PM
The State
1401 Shop Road
Columbia, SC 29201

RSVP now!

Hope to see you there!

Statewide Tweetup & Bonfire on February 20th!!

Mark your calendar!!

Joey Fiedler, and his wife Christina, have invited us to Reevesville/St. George for a statewide tweetup! Their horse farm will play host to a bonfire for us on Saturday, February 20th.

Pack everything you need: paper plates, plastic wear, cups, etc.  Sounds like there will be some grills on-site so pack a cooler with meat and drinks!

This will be a family-friendly event. Come spend the day with us at Birchwood Farms.

Please view the twtvite for detailed information and to RSVP.

Learn about Social Media and Enjoy Restaurant Week Specials, Thursday, Jan. 14 at Terra

Knowing how to use social media in your professional and personal life has become more of a requirement than an option these days, and luckily, there’s a local Social Media Club to help you find your way.

You’ve taken some chances and learned some lessons. You’ve hit some pot holes and rejoiced in some exciting successes. You’ve experienced the risks and benefits, thrills and chills of social media. That’s why Social Media Club Columbia wants YOU to join them for the Social Media Club Practitioner’s Round-Up at 5:30 pm on Thursday, January 14, 2010 at Terra. Continue reading

Seven Tips for Businesses Engaging with Social Media

By Jessica Cook Woodrum, Director of New Media, ADCO

Let’s focus on how businesses right here in the Midlands can engage with social media.

The reality is—social media is here to stay. It’s a part of our lives. It’s changing the way we do business and the way we communicate. In short, social media is becoming more integral to business every day, and your engagement is required now.

To empower you to really engage— I’ve developed seven simple tips for using social media to communicate with your target audiences and accomplish your business goals. Continue reading

What is a Tweet, Anyway?

By Jessica Cook Woodrum, Director of New Media, ADCO

I’ve heard Twitter described in many ways. Many users call it micro-blogging—sharing brief, blog-like messages (text and multimedia) with an online community. Others think of it as a kind of online cocktail party that allows users to drop in and out of conversations freely. Still more users compare it to instant messaging—without the pressure of responding immediately since no one knows when you’re online.

While users think of Twitter in many different ways, non-users seem to rally around one opinion: Twitter is a publishing tool for people who like to hear themselves talk. Of course, that’s a misconception. Continue reading

Are You Linked Out?

By Jessica Cook Woodrum, Director of New Media, ADCO

LinkedIn does not have the huge user base or the interactive features of Facebook and MySpace. It does not provide users with the feeling that they are a part of the next wave of social media like Twitter or Tumblr. It does not offer the targeted advertising opportunities of niche networks like TheKnot.com or Snooth.com.

But, because it has branded and established itself as the place for professionals, LinkedIn is the social network that all of my clients—even the ones who are fearful or skeptical of social media—ask about and want to join. Continue reading

Do You facebook? Should I?

By Jessica Cook Woodrum, Director of New Media, ADCO

It’s happened. My parents (ages 61 and 53) are on Facebook. They’re writing on my wall, posting photographs of their last vacation, and calling to ask me why my status says that I’m drinking a nice Pinot Grigio on a work night. It’s clear that the state of social networks has shifted—and for me, it’s happening decidedly close to home.

My parents aren’t alone. They’ve joined an ever-growing group of over 175 million active Facebook users who spend more than 3 billion minutes on Facebook each day. Continue reading

An Introduction to Social Networking

By Jessica Cook Woodrum, Director of New Media, ADCO

I keep getting calls. They’re from clients or people who know that I “deal” in the Web, and they’re all asking me some form of the same question. Some ask, “What the heck is a Tweet?” Others cry out in frustrated exasperation, “Everyone keeps talking about this FacePage and LinkedSpace, and I don’t know what it all means!” One overwhelmed client just cried out, “Help!”

All of a sudden, one thing was on everybody’s mind—What is social networking, and will it help my business thrive? Continue reading

The Tweets Don’t Lie, SMC Meeting a Success

Tonight’s Social Media Club Columbia meeting was a complete success thanks to the musings and stylings of Anne Postic (The Shop Tart) and Shani Gilchrist (Camille Maurice). See for yourself :) Continue reading

Meet Shani Gilchrist, Camillie Maurice

***Meet Shani on THURSDAY Build Your Personal Brand Through Social Media!***


Shani Gilchrist is the braintrust that powers www.camillemaurice.com, a blog about beautiful things ranging from interior design, fashion, food and beyond. Through her blog and her Facebook and Twitter accounts, Shani has created a personal brand that thrives on conversations with her readers.

How do you define social media?

Social media is the constant and reciprocal exchange of ideas and opinions in an environment of instant feedback.
Continue reading